People have a lot of feelings, values, and dreams but don’t always know how to put them into words. Instead, they surround themselves with things that can do the talking for them. I get the warm and fuzzies when I use research, thoughtful writing, and organizational design to make something as intangible (and at times commercial) as a brand become a part of someone’s self-expression. But any writer worth their chili-lime salt knows that doesn’t happen with words alone. I've learned how to work with some of the best designers, media mavens, creative clients, and content studio gurus in the biz.